Which best describes affiliate
marketing?
Creating a webinar
series to build your brand as a thought leader
Performance-based marketing that
rewards a partner for clicks or conversions
Utilizing
unconventional means like online flash mobs to promote a product
Building internal links on your blog
What is the first step for
online marketing?
Start blogging
Test keywords with
Google AdWords
Identify goals and objectives
Focus on SEO
What is a floating ad?
Ad ad that opens in a separate window
An ad that moves across the
screen as the user scrolls
An ad that is fixed
at the bottom of a page
An ad that is fixed
on the left-hand side of a website
Which of these is a
characteristic of drip marketing?
Emails are set to
be sent on a schedule
Emails are
pre-written
All of these
Communications are
based on user actions
Often referred to simply as
Blogger, which of the following is Google's blogging platform?
Blogspot
Wordpress
Hubspot
Gspot
Where can keywords be placed
for search engine optimization?
Page Title
All of these
Page URL
Meta Text
True or False? Setting up a
Mobile Redirect and using Mobile CSS are effective ways at optimizing your site
for mobile viewers.
True
False
CTA stands for...
Calculated Test
Administration
Core Theme
Authority
Call To Action
Current Thematic
Approach
What is SEM?
Search Engine Marketing
Simple Email Marketing
Search Engine
Mailing
Search Engine
Management
Which of these describe
geo-targeted marketing?
Deploying ads targeting fans of a best-selling book
Deploying ads
targeting individuals interested in taking a vacation
Marketing ads that only appear to
users in a specific region.
Marketing ads that
reach all over the world
What type of marketing is
blogging considered to be?
Affiliate marketing
Content marketing
Email marketing
Referral marketing
What
do you need to add to an image for a search engine to "see" it"
Beta tags
Alt tags
Breadcrumb links
Advertisements
Which of these
is NOT a marketing call to action?
Join today
Love what you do
Tweet @ us
Click to learn more
What is niche marketing?
A type of marketing
involving the cooperative efforts of a "for profit" business and a
non-profit organization for mutual benefit
Marketing to a random sample of your audience and measuring
the results for testing purposes
Marketing to a target group of
users who share common characteristics and are likely to buy your products
Testing two different Calls to
Action to see which perform better is called:
Analytics balancing
Apples to Oranges
testing
A/B testing
This or that
testing
Among following which option is
more likely to drive genuine traffic to your website?
Optimizing PPC Campaigns on
Google adwords
Bulk emailing to
every possible email address you have in your contact book
FFA Websites
Sharing too many website links on facebook and twitter
What is the process search
engines use to find content and make it available to users via search results?
Discovering
Sourcing
Prospecting
Indexing
What does CPI stand for?
Cost Per Impression
Cost Per Image
Cost Per
Introduction
What is a back/inbound link?
The link to your offer in a call to action
The link in your
PPC ad
The links used for
navigation around your website
When another website links to a
page on your website
What is a CMS?
Content Mailing
System
Core Marketing
Source
Content Mailing
Supplier
Content Management System
What is B2B marketing?
Buyer to buyer
Blog to blog
Business to buyer
Business to business
Which
metric can you track with Facebook Ads?
Cost per Click
All of these
Number of times each person saw your ad
Campaign reach
Blogging is best used for:
All of these
Creating a point of
engagement with your customers
Building thought
leadership
Nurturing leads
means advertisers pay for every
thousand displays of their message to potential customers
Coverage
Cost
Fixed cost
CPC
CPM
What does SEO stand for?
Search Engine Optimization
Which of the following provides
a form of paid advertising?
Google Analytics
Google AdWords
Google+
Which of the following is
considered permission marketing?
Content marketing
Pop-up ads
Affiliate marketing
Opt-in email
What is the name for the small
graphic that appears in a browser's address bar?
Icon
Gravatar
Avatar
Favicon
Which of these is an advantage
of email marketing?
Delivering targeted
content during each stage of the customer relationship lifecycle
Educating your
customers
All of these
Easily measuring
the results of a marketing campaign
What are the benefits of social
media marketing?
Amplified audience
reach
Niche marketing
opportunities
Low barriers to
entry
All of these
What is a pop-under window ad?
An ad that pops
under the cursor after a set amount of time
An ad that the user does not see
until they close out of their current window
An ad remains under
the title of a web page
An ad that appears in a lightbox over a page
What
is the term for a blog or blogger's list of links to other blogs they read or
support?
Blogroll
RIYL
Bloglist
Liner Notes
What is Google Analytics used
for?
Mobile Analytics
All of these
Advertising
Analytics
Conversion
Analytics
What is an interstitial ad?
An ad that floats
on the side of a web page
An ad that stays at the top of a web page
An ad that follows
the users cursor
An ad that fills a user's screen
when navigating between two pages
What is Google's character
display limit for the 'title tag' in search results?
15 words
10 words
70 characters
140 characters
What does PPC stand for?
Pay Per Customer
Pay Per Connection
Pay Per Click
Pay Per Contact
Which of the following is
NOT allowed on LinkedIn advertising?
In-banner surveys
Floating ads
Javascript tags
Which of these is a type of
online marketing?
Affiliate marketing
All of these
Content marketing
Email marketing
Which analytics does Twitter
Ads specifically provide?
Follower growth chart
Number of favorites
Retweets
Is SEM and SEO the same?
SEO is considered a subset of SEM
services
True
False
In traditional marketing,
companies focus on finding customers. What is the term for marketing focused on
getting *found* by customers?
Lead Marketing
Social Marketing
Inbound Marketing
LeadGen Marketing
Which
of the following does NOT provide certified Twitter analytics?
Topsy
Adobe Social
Google
HootSuite
Google Analytics can be used to
directly track performance of
Websites
Social Media
Mobile Apps
Websites & Social Media
Mobile Apps & Websites
What is the top tool used in
inbound marketing campaigns?
Google Ad Words
Email Blasts
Affiliate Ads
Content
What is the time limit for
videos recorded on Instagram's video service?
15 seconds
10 seconds
6 seconds
30 seconds
What is the time limit for
videos recorded on Twitter's Vine service?
10 seconds
30 seconds
15 seconds
6 seconds
Assisted Conversions Report in
Google Analytics can be found under
Goals
Experiments
Attribution
Ecommerce
Multi-Channel Funnels
What is the maximum animation
loop length when marketing on LinkedIn?
1 minute
10 seconds
no limit
30 seconds
ASO stands for
Augmented Sales
Optimization
Aggregated Sales
Optimization
Automated Search
Optimization
App Store Optimization
Augmented Search
Optimization
What two halves make up the
engagement metric?
Positive & negative
engagement
Social and paid
engagement
Inbound and
outbound engagement
Organic and
inorganic engagement
How many tweets will Twitter
allow you to make a day?
2,400
1500
1000
600
What is the name of Facebook's
new search feature?
Scout
Graph
Compass
Leaf
What does MUV stand for?
Marketing Universe
Version
Mobile Unique Version
Monthly Unique Visitors
Maximum Unique
Visits
Which term refers to content
that remains topical and relevant over long stretches of time?
Stalwart
Evergreen
Eternal
Angel
The number of visitors to take
action after reading your content is measured by:
Conversion
Penetration
Stickiness
Reach
What is the character limit for
a single Tweet?
100
220
150
140
Which of the following can be
used to tag images on the web, for SEO optimization?
Alt Text
Image Text
Photext
Visual Text
Which email marketing technique
is proven to lower SPAM complaints?
Sending more than two emails to your list per day
Requiring user opt-ins
Mailing to a
partner list
Purchasing an email
list
Internet/Online Marketing Test.
Bitly
is a
URL shortener
social network
content curation tool
social med
59.
What is Facebook marketing useful for?
Promoting your
brand
Promoting other
social media outlets
All of these
Promoting your
product or service
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Bottom of Form
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